Codes and Conventions of Ancillary Texts

Codes and Conventions of a cover of a digipak

Digipaks became increasingly popular in the early 2000's due to the popularity of audiences being able to hold the CD in a special packaging. They would also include some extra information, exclusive promos and lyrics with the CD.

• A 4 panel or 6 panel digipak are available the 4 paneled one being the most popular.
• There is a consistent theme of colour, imagery and text throughout the package.
• Outer material of a digipak is cardboard with the plastic tray holding the CD inside and therefore the outer packaging is more likely to wear than the optical disc packaging which is all plastic.
• Front panel displays name of artist/band and title of the album
• International DVD logos appear on the spine and the back panel alongside the record label logo and other corporate organisation
• Track listing is printed on the back panel
• Copyright and regional information is on the edge of the CD/DVD
• Barcode is found on the back panel to allow retail sales
• Copyright, DVD classification and legal information is on the back panel

Codes and Conventions of a magazine advert

• Establish publication that the advert will be placed
• Decide the dimensions of the advert, perhaps do multiple versions - full page, half page and a quarter of a page.
• Ensure that the artwork reflects the design of the digipak or feature a digipak shot
• Look to include..

1. Distribution 'Available at..'
2. Formats that the release is available in download/vinyl
3. Website URL
4. Release Date

LIIAR ANALYSIS OF THE 1975 - THE 1975

Audience Feedback of First Edit

When gathering feedback for my first edit here is what I discovered:

Focus Group:

• There isn't enough lighting
• Re-shooting would be the best idea
• Balloons are shown in the animatic but no sign of them in the video itself.
• Footage changes lighting throughout in the same locations when it should be consistent, too dark
• Teacher Feedback: