Define Your Audience

In 2015 YouTube agreed to identify in the UK which music videos are appropriate for which ages. The BBFC ensured that most music videos have at least a minimum viewing age from 12, 15 and 18. Due to factors such as sexuality, violence and language etc. the British Board of Film Council stated that one in every five music videos is unsuitable for children under the age of 12.

Pop music videos are aimed at teenage girls and do appeal to the male gaze, they can be for everyone. However videos such as Ariana Grande and Nicki Minaj's 'Side to Side' which was released in 2016, it could be questioned whether it's actually appropriate and if it's setting the right example for young girls to follow.

• The average age of watching pop music videos is between 11-19 these are the ages that the videos are aimed at
• Pop videos featuring girls are more likely to have a pink mise-en-scene
• Female pop artists are seen as role models for young girls and often copy their style

My audience will follow this theme of women being empowered and for teen girls being able to look up to them as role models. Due to my band being under 18 its inappropriate to appeal to the male gaze.

Survey Below

https://www.surveymonkey.co.uk/r/S3975MM

Results

Evaluation of Results

• Biggest pop artists are usually solo artsits but one or two bands are seen as popular
• Mainly females aged 11-18 took this survey
• The most popular colour associated with pop is pink, then white and third popular is blue
• 6 people said they listen to pop music occasionally but another 6 said that they never listen to it
• Majority agreed that girl pop bands are popular in todays media
• Majority never watch pop music videos but another 8 people watch pop music videos occasionally
• Popular mise-en-scene suggestions; bright colours, up-to-date fashion and good makeup
• Majority of people prefer band pop artists rather than solo pop artists
• The most popular name suggestions are that it should be stereotypically 'girly' but with an edge or something that makes it unique and stand out from other artists.