Codes and Conventions of Ancillary Texts

Codes and Conventions of a cover of a digipak

Digipaks became increasingly popular in the early 2000's due to the popularity of audiences being able to hold the CD in a special packaging. They would also include some extra information, exclusive promos and lyrics with the CD.

• A 4 panel or 6 panel digipak are available the 4 paneled one being the most popular.
• There is a consistent theme of colour, imagery and text throughout the package.
• Outer material of a digipak is cardboard with the plastic tray holding the CD inside and therefore the outer packaging is more likely to wear than the optical disc packaging which is all plastic.
• Front panel displays name of artist/band and title of the album
• International DVD logos appear on the spine and the back panel alongside the record label logo and other corporate organisation
• Track listing is printed on the back panel
• Copyright and regional information is on the edge of the CD/DVD
• Barcode is found on the back panel to allow retail sales
• Copyright, DVD classification and legal information is on the back panel

Codes and Conventions of a magazine advert

• Establish publication that the advert will be placed
• Decide the dimensions of the advert, perhaps do multiple versions - full page, half page and a quarter of a page.
• Ensure that the artwork reflects the design of the digipak or feature a digipak shot
• Look to include..

1. Distribution 'Available at..'
2. Formats that the release is available in download/vinyl
3. Website URL
4. Release Date

LIIAR ANALYSIS OF THE 1975 - THE 1975

Audience Feedback of First Edit

When gathering feedback for my first edit here is what I discovered:

Focus Group:

• There isn't enough lighting
• Re-shooting would be the best idea
• Balloons are shown in the animatic but no sign of them in the video itself.
• Footage changes lighting throughout in the same locations when it should be consistent, too dark
• Teacher Feedback: 

First Music Video Draft

Health and Safety Assessment

Casting, Mise-en-scene, Props, Location, Costumes X 2

Casting

Zoe Cotterill
Emily Davies
Sophie Ambrose
Katie Bunn

Mise-en-scene and Props

Small lights, no natural lighting, phone torches

Garden bench with fairy lights

Main bedroom light extra light may be needed

Costumes

White/Light coloured clothing contrasting with darkness around them

Glittery faces highlighting their faces when light shines on them

Location

Garden with the bench - location one

Bedroom with lights - location two

RESHOOT

Casting

Zoe Cotterill, Anna Blake and Alex Plumb (Me)

Mise-en-scene and Props

Garden bench with fairy lights, 

Professional light,

Small balloons,

Larger balloons,

Confetti (to fill smaller balloons),

Umbrellas

Costumes

A 'glam' outfit for the main performance 

a 'casual' outfit but still 'girly' for the less serious scenes

Location

Garden (with bench) - location one

Bedroom with lights - location two

Dining room (with professional light) - location three

Animatic

This is my animatic its made up of 60 shots, the longest shot being 5 seconds and the shortest being just 1 second long. The contrast in times shows its well thought out and works well with the lyrics and the rhythm of the song itself. The variety of shots I'm going to use will show initiative, good directing and creative skills. The idea of the video is to keep the audience engaged and give the band and their song another platform to get their music viral so it needs to be energetic and interesting.

Storyboard