Examples of Pop Music Videos:
Ariana Grande - Side To Side ft. Nicki Minaj (2016)
Fifth Harmony - That's My Girl (2016)
The codes and conventions these videos follow:
- There's a performance section of the video
- Due to the artists being female there's an opening for the 'male gaze' and therefore the artists are seen in revealing clothes and suggestive dance moves are used
- In the fifth harmony video there's a specific narrative structure of the girls being saviors to the people in need and poverty around them
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