Intertextuality
Text alludes to or references to another text. Julia Kristeva (1969), Literary critic and sociologist "the shaping of texts meaning by another text".
"The use of an intertextual reference in any text in any text is the absorption and transformation of another".
Some referencing is iconic and the audience can easily remember and recognise the style. Referencing can reinforce nostalgia and familiarity.
"Telephone" Lady Gaga (ft. Beyonce) (2010)
Intertextual References:
Beyonce's hairstyle - Bettie Page (1950's) Glamour model and pin-up
Divine - US actor and drag queen - Pink Flamingos (1972)
Pierre & Gilles - French Fashion and Art Photographers
Jackie Brown - Quentin Tarentino - Blacksploitation films
Russ Meyer - US Director, Sexploitation films that featured camp humour (1960's)
Roy Lichenstein - US Pop Artist (1960's) - Lady Gaga's hair - bright yellow hair - vivid pink lips
Thelma & Louise - (1991) Feminist Road Movie
Original Batman - US TV Series 1960's camp style, upbeat theme music and relatively simplistic youth-aimed moral lessons - zip pans - iconic IS comic heroes - Marvel and DC comics
"Love Story" Taylor Swift (2009)
Romeo & Juliet - Based on the classic love story of Romeo and Juliet in the modern day
16/17th Century fashion - Similar to the fashion produced by Jacqueline Durran for Pride and Prejudice although a couple centuries later.
Romantic Climax - Slow motion invented in the early 20th Century
Renaissance Dance - Classic dance and stereotypical style from the Romeo and Juliet era
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