Representation - Carlsson

Sven E Carlsson (1999)
Media Theorist, says artists represent themselves as;

1. Commercial Exhibitionist

Presenting themselves as a brand selling their appearance as well as their musical talent. Their face, clothing style and lifestyle.

• "Jenny from the Block" Jennifer Lopez (2002) 

• "Drunk in Love" Beyonce (2013)

• "Every Teardrop is a Waterfall" - Coldplay (2011)

2. Televised Bard

Represent themselves as part of a story or as a story teller.

• "Seven Years" Lukas Graham (2016)

• "Mama Said" - Lukas Graham (2015)

3. Electronic Shaman 

Generally big budget productions where the artist has immortal powers or adopts the alter ego of another iconic character, personality or superhero.

• "Scream" Michael Jackson (1995)

• "Roar" Katy Perry (2013)

• "Sledgehammer" - Rihanna (2016)